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Feb . 19, 2005
Copyright © Las Vegas Review-Journal
Las
Vegas keeps growing up
With building
costs climbing, another high-rise condo is in the
works

Work on One Las Vegas, a planned condominium
that will have two 20-story towers, will
begin next week at Windmill Lane and the
Strip.
COURTESY OF AMLAND DEVELOPMENT
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By HUBBLE SMITH REVIEW-JOURNAL
There have been far more announcements than groundbreakings on
high-rise condominium projects in Las Vegas, and
that's going to continue because of land
constraints, said Chet Nichols, executive vice
president of AmLand Development.
"We've seen signs for them starting at $139,000.
We should all get in on those if they can really
deliver," Nichols said.
Las Vegas-based AmLand, which developed the Park
Avenue midrise condos on Agate Avenue at Las Vegas
Boulevard South, has joined with B.S.R. Group to
develop One Las Vegas, a high-rise luxury
condominium planned at Windmill Lane and the
boulevard.
Nichols said AmLand will begin grading the
20-acre site next week and he expects vertical
construction on the first two 20-story towers to
start in July. Prices start from $275,000 for a
one-bedroom, 831-square-foot floor plan and total
sales will be about $600 million, he said.
The first release of 200 units is being offered
to a private list of "friends, family and faithful
followers," Nichols said Thursday during a
presentation at Cili Restaurant, a couple of miles
north of the proposed project. Some have purchased
at other AmLand developments such as Park Avenue,
Vila di Lago at Lake Las Vegas and Central Park
Estates.
While the cost of building in Las Vegas has
increased about 50 percent since last year, AmLand
is trying to keep the cost of One Las Vegas under
$400 a square foot, Nichols said.
"I'm hearing around the room that we're being
perceived as value, with all the amenities of other
projects," he said. "You also get a lot of truth
back from them. If there's any problems, if they
don't like the floor plan or they don't like the
location, you'd rather hear it from those faithful."
AmLand is waiting for certain documents to be
approved by the Nevada Division of Real Estate, at
which time reservations will be converted to "hard
contracts," he said.
Herb Press, president of Herbert Gordon Press
Design, puts One Las Vegas in the class of other
luxury residences that he helped design in Las
Vegas, including Turnberry Place, Newport Lofts and
Majestic Resorts.
"I think Newport is going to be phenomenal," he
said. "We went to California with the owner
(developer West Seegmiller) and we bought the
highest-quality furniture right from the
manufacturer. He didn't have to do it. The value is
he's going to do it again."
High-rises have become a niche market for Las
Vegas, almost like commercial real estate, said
Bruce Hiatt, broker and owner of Luxury Realty
Group.
"You've got to do a lot of homework," he said.
"You have to understand price-per-square-foot
trends, you need to know who the developers are, if
they're going to really build this thing, the floor
plans, angulation for views. It's not just saying,
'I can get you in and hope for the best.' "
Hiatt said he bought 12 units for clients at
Cosmopolitan, a project on Harmon Avenue south of
Bellagio, and one for himself at a release for
agents only on Monday. He's getting calls from
around the world for high-rise condos in Las Vegas,
including his first client from Shanghai. Most of
his clients are coming from Miami and New York.
Nichols said he's working with several investment
institutions, including Wells Fargo, Wachovia and
Hypo Real Estate Capital, to come up with a
financing package that will alleviate some of the
onerous requirements for earnest money.
"We sell to some pretty sophisticated buyers.
When you've got to put up $150,000 for two years
with no return, I don't care how much money you
have, when I think about that, I cringe," Nichols
said.
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