Sellers tend to overprice and spend a tremendous amount of effort trying to defend their price, even if the market doesn't support it.
Pricing a home correctly is a partnership between sellers and their agent, not a battle of wills.
When it comes down to it, the most important advice a real estate agent can give sellers is how to price their home. No matter how beautiful or well-maintained a property may be, how many upgrades it has or how well it shows, if a home is not properly priced, it’s going to be a tough sell.
The battle for agents most often lies with aligning what sellers’ think their home is worth with its true market value.
These disparate realities can be difficult to merge
Are the terms “real estate agent” and “Realtor” interchangeable? Those inside the industry know that they’re not, but they also know that it seems to be a bit of an industry secret — many consumers aren’t sure at all what the difference is between a real estate agent and a Realtor, or whether there even is one.
Here’s a guide to help explain how this real estate agent vs. Realtor thing works.
What is the difference between a real estate agent and a Realtor?
The titles “real estate agent” and “Realtor” are often used interchangeably.
Why do people use the terms interchangeably if they mean different things?
Because using the term “real estate agent” can be a bit clunky and wordy, those who may not be familiar with
One of my first Las Vegas Real Estate clients was a wonderful couple looking for their future retirement home. They were getting calls left and right from agents since they visited so many sites online. I assured them that I had no intentions of bombarding them with calls or emails. However, what I did let them know that I was there to find them a home, and if that was their goal I would work honestly and diligently with “THEIR” timeline. I let them know I was licensed in CA, as well as NV; which in turn was truly beneficial to them coming from there. I educated them on both markets and what their buying power truly was. They appreciated that I actually listened to every detail, and welcomed any feedback “negative or positive.” They decided to move
The very first appointment I had was with an extremely difficult client who was convinced his condo was just going to continue to be a money pit for him and his family. He admitted that most of the time he hung up on or cussed out every agent that called him because he truly didn't think anyone was actually out to help him. Despite that, he was excited by the things I said and could tell I was different, so not only did he not cuss at me, he invited me for an appointment. We were able to get him an offer that was much higher than expected and would have gotten him out from under his loan. With the newfound hope in agents though, he decided instead of selling, he wanted to turn a profit and rent. We can't win every transaction, BUT we can win people, and
In every Las Vegas Real Estate transaction, a relationship is built. I had the pleasure of having many great client relationships. However, one example was reaching out to a seller with an expired listing. Which means that it failed to sell within the contracted timeline. I reached out to this client about 2 years ago, but he had his property back on the market and eventually sold with another agent. I kept in touch with this client as he mentioned he had thoughts of purchasing other properties. We had a few discussions regarding his plans. I also kept in touch with him over a period of months, checking in with him to make sure all his questions were addressed. I also called just to say hello, and see how his move went. I consistently would send an email
Agents across the US are getting calls from would-be clients who realize buying is suddenly getting cheaper
Like an avalanche growing larger as it tumbles down a mountain, real estate agents are seeing swelling demand from buyers as mortgage interest ratesplummet and — contrary to what some observers previously expected — home buying actually gets cheaper.
The latest news of falling mortgage rates came Thursday, when a new survey from Freddie Mac revealed that the average for a 30-year fix-rate mortgage had dropped from 4.28 percent to 4.06 percent — the biggest single-week decline since 2008. The rate drops are tied to the Federal Reserve’s belief that the economy is poised to slow down, according to an economist from Freddie Mac.
We know how important we are to the transaction — it's time everyone else knows too
A vast majority of today’s consumers believe that selling real estate is an easy business. Many believe sites like Zillow provide all the information they need to locate the right house and close the transaction. Sadly, both groups are seriously mistaken.
There are three primary reasons consumers hold these beliefs:
The reality TV shows have glamorized the business of showing properties and writing offers without showing the behind-the-scenes work it takes to close a transaction.
Many of the technology companies promote the belief that an algorithm is the only thing needed to help a consumer locate and then
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Most homeowners would probably prefer to have a professional licensed Realtor work on their behalf to sell their home, but not everyone sees the value of paying a fee for an agent’s expertise. I get it — it is not easy to recognize all the work it takes to prepare a home for sale, list it, market it and make sure everyone involved in a transaction is on schedule and committed all the way through closing.
Great agents make great partners because we bear the (substantial) cost of marketing, we have the ability to expose people’s homes to more buyers, deal with the mounds of paperwork and save the homeowner time, stress and money.
Still, people sell their homes as a For sale by owner